BSBy BSP Singh — 7+ years in Amazon selling, PPC & logistics. About the author →
Download the Checklist (PDF)
A clean, printable 2-page checklist you can save, print and tick off as you build your Amazon business. Free to keep and share.
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This is the same process serious Indian Amazon sellers follow. Free tools are listed first at each stage, so you only pay when you actually need to. Want the full breakdown of every tool? See our Best Amazon Seller Tools in India guide.
The Checklist
1 Before You Start (free)
- Create your Amazon Seller Central account and explore the free FBA revenue calculator.
- Install the Keepa free Chrome extension for price & sales-rank history.
- Install the Helium 10 free Chrome extension to see demand on any product page.
- Decide your model: private label, wholesale, or arbitrage.
→ Free: Keepa, Helium 10 free plan, Amazon Seller Central
2 Product Research
- Find products with steady demand and low competition.
- Check the real profit margin after Amazon fees, shipping and cost of goods.
- Confirm you can source it and it isn't restricted/gated.
- Avoid seasonal-only or trademark-risky products for your first launch.
→ Helium 10 (Black Box), Jungle Scout, AMZScout
3 Keyword Research
- Find the exact search terms real buyers use.
- Reverse-look-up your top 3 competitors to steal their best keywords.
- Group keywords into title, bullets and backend terms.
- Prioritise the highest-traffic relevant keywords.
→ Helium 10 (Cerebro & Magnet), SellerSprite
4 Listing Optimization
- Write a clear, keyword-rich title within Amazon's character limit.
- Write 5 benefit-led bullet points using your keywords.
- Fill backend search terms with keywords you couldn't fit in the listing.
- Use AI (ChatGPT / Claude) to draft and polish copy, then edit it yourself.
→ Helium 10 (Scribbles), ChatGPT, Claude
5 Launch & PPC (Ads)
- Start with automatic campaigns to discover converting keywords.
- Move winners into manual campaigns; add losers as negatives.
- Watch ACoS — pause keywords that get clicks but no sales.
- Re-invest into the keywords and products that actually profit.
→ Helium 10 Adtomic, Amazon Ads console
6 Profit & Tracking
- Track real profit after all fees — not just revenue.
- Watch competitor prices & rankings so you can react fast.
- Monitor stock so you never run out of a ranking product.
- Review monthly: cut what loses money, scale what works.
→ Helium 10 (Profits), Keepa, SmartScout
The Tool That Does Most of This
Helium 10 covers product research, keywords, listings, PPC and profit tracking in one place — our top pick for Indian sellers. Start free, no card needed.
Try Helium 10 Free →🎟 35% OFF for 6 months on Helium 10 — applied automatically through this link (limited-time offer)
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